Following a recent rumor that we broke right here on The Verge, AT&T is nudging all three of its smartphone data plans starting this Sunday, January 22nd. Currently you can get 200MB for $15, 2GB for $25, or 4GB with tethering for $45; all three plans are seeing $5 price increases and will be boosted to 300MB, 3GB, and 5GB, respectively. In other words, you're paying more, but it's a lower cost per byte across the board — and considering that company exec John Stankey claimed a 40 percent year-over-year increase in data growth among its customers at a recent financial conference, larger buckets are probably called for. Tablet customers, meanwhile, will have access to the latter two plans: 3GB for $30 and 5GB for $50.

- AT&T DataPlus 300MB: $20 for 300MB, additional 300MB for $20.
- AT&T DataPro 3GB: $30 for 3GB, additional 1GB for $10/each
- AT&T DataPro 5GB: $50 for 5GB, with mobile hotspot/tethering, additional 1GB for $10/each

Next Bill Cycle: 12/08/15
Data [MB]: 13,884.52
Group Data [MB]: 125,886.1 of 153,600 [may include rollover]
Messaging: 34 of Unlimited
For detail usage go to att.com/myATT

Are unlimited data cellphone plans on their way back?

NEW YORK (AP) -- AT&T is once again experimenting with offering unlimited data plans to smartphone customers while promoting its DirecTV service.

That signals a potential reversal of industry trends toward data caps and charges for big video watchers.

AT&T, trying to capitalize on its $48.5 billion purchase of DirecTV last year, is announcing on Monday an unlimited data plan for cellphones, if you also get DirecTV or AT&T's home-TV service, U-verse.

The unlimited data deal may be cheaper than AT&T's limited-data plan if you have a family that watches a lot of video and want cable; if it's one person, sticking with the existing plan is likely a better value, especially if you don't want cable. It's a limited-time offer but AT&T won't say when the promotion would end.

AT&T Introduces New Unlimited Plan For AT&T Wireless and DIRECTV Subscribers

A family of four may now get unlimited video streaming, data, talk and text for $180 per month*

AT&T1 is kicking off the New Year with a new unlimited wireless data offer for its new and existing TV subscribers who like watching their favorite videos and TV shows almost everywhere.2 Beginning tomorrow, new and existing AT&T consumer wireless customers who have or add AT&T DIRECTV® or AT&T U-Verse TV may get the new AT&T Unlimited Plan, offering customers more data to use for watching video, playing games and surfing the web on their mobile devices.3

The new AT&T Unlimited Plan includes unlimited data and unlimited talk and text. Customers can get the AT&T Unlimited Plan on a smartphone for $100 per month. Additional smartphones are $40 per month each, and a fourth smartphone can be added at no additional cost.*

The new AT&T Unlimited Plan is the first of many integrated video and mobility offers the company plans to announce in 2016. Also, AT&T plans to launch a wide-range of new video entertainment options later this year.

If you are a new or existing DIRECTV or U-Verse TV subscriber but not an AT&T wireless subscriber, for a limited time, you can receive $500 in credits when you switch to the AT&T Unlimited Plan with an eligible trade-in, and buy a smartphone on AT&T NextSM.4 And, if you are an AT&T wireless customer, but not a DIRECTV subscriber, you can add a TV package beginning at $19.99 per month for 12 months, with a 24 month agreement.5

“Our new unlimited plan is our best offer yet. It’s the perfect reward for our valued customers who like to take advantage of our integrated offers of TV and wireless services,” said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions. “Video traffic continues to grow on our network as fast as ever because people enjoy viewing their favorite video content on their favorite devices.”

“We’ve got the content consumers want, we’re delivering it to the devices they want, and we’re making it as easy as ever for them to consume as much as they want,” he said. “And, they will get a high-quality video streaming experience from the start. No compromises in video quality.”

You can also add additional devices to the plan. For example, add a smartphone or tablet for $40 per month or $10 for a smart watch. If you don’t need unlimited data for your tablet, you can take advantage of our new 1 GB tablet plan for $10 per month, exclusively available for customers on the AT&T Unlimited Plan.6

AT&T Expands Access to Unlimited Data

Feb. 16, 2017

The New AT&T Unlimited Plan is Available to All Postpaid Wireless Customers

Starting tomorrow, AT&T1 will launch a new AT&T Unlimited plan. The plan will be available to all consumer and business postpaid AT&T wireless customers. Whether you love to stream your favorite shows, play games, video chat or simply surf the web, the AT&T Unlimited Plan provides access to what matters most to you.

“We’re offering unlimited entertainment on the nation’s best data network where and when you want to enjoy more of what you love,” said David Christopher, Chief Marketing Officer of the AT&T Entertainment Group.

The new AT&T Unlimited Plan will include unlimited talk, text and data on 4 lines for $180.* Business customers can also take advantage of their additional corporate discount.

You can also make unlimited calls from the U.S. to Canada and Mexico, and send unlimited texts to over 120 countries. Plus, customers on this plan can talk, text and use data in Canada and Mexico with no roaming charges when they add the Roam North America feature for no additional charge.

We’re always listening to our customers and will continue to evolve to provide more choice, more convenience, and more value.

* Price after $40 credit for 4th smartphone line. Credit starts in 2 bills. Pay $220/ month until credit starts. After 22 GB of data usage, AT&T may slow speeds during periods of network congestion. Plan includes stream saver. Additional data and other restrictions apply.

1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand name and not by AT&T Inc.