Honda: S2000 News
#1121
AZ Community Team
^ The original S2000 was a pretty interesting design and business tale. Honda of America and Japan put together a thorough research marketing plan that showed there was enough demand for a sportscar at the time and convinced the board it would make a profit. These days with SUV's and crossovers everywhere it's probably a more difficult sell.
In 2018, Hayato Mori, the automaker's senior manager for product planning in Canada, indicated that research showed there wasn't enough interest in reviving the sports car. He said it was going to be impossible to make money on the vehicle.
#1122
Agreed, Legend. In 1999 there were a lot more compact cars and sporty coupes in that price range and lower.
Of all the things on a would-be Honda wishlist, this seems among the most infeasible.
Of all the things on a would-be Honda wishlist, this seems among the most infeasible.
#1124
Ex-OEM King
Making another S2000 likely wouldn't be for money making reasons, it would be a publicity thing like the NSX.
The following users liked this post:
00TL-P3.2 (12-03-2020)
#1125
Moderator
Join Date: Oct 2004
Location: Not Las Vegas (SF Bay Area)
Age: 39
Posts: 63,172
Received 2,773 Likes
on
1,976 Posts
building it and shut up and take my money i don't have.
#1127
AZ Community Team
It'd be cool to see if they could get advice from some of the original S2000 design team and keep the original pure approach to a light agile sportscar.
In the mid-90's Honda corporate board commissioned global marketing research to see how their sideline programs had to Honda's image.
The 80's-90's F1 engine racing program despite costing money had huge success and wide global media exposure that people associated with Honda.
NSX? mainstream market impact (including the US) was insignificant or not measurable.
Hence when the S2000 team approached the board to move the project along from stages 1-2-3-4. the board was insistent about making a profit and made sure the team understood the potential market which didn't happen on the NSX.
Despite some internal skepticism, the S2000 met it's sales goals and was profitable. This was from a WSJ article (2005?) about the end of NSX production.
Last edited by Legend2TL; 12-03-2020 at 09:04 PM.
#1128
Moderator
Chapter Leader (South Florida Region)
Chapter Leader (South Florida Region)
iTrader: (6)
I think with the fact that they don't need to entirely reinvent the wheel on that chassis...they could just rerelease a more modern version without too much cost...
slap the C-TR driveline in there sideways...LED headlights, wider fenders PLEASE and dare I say a lightweight hard top convertible option. This thing was $35k
20 years ago and it sold...if it was in the 40's people would likely at the very least lease them for bit.
slap the C-TR driveline in there sideways...LED headlights, wider fenders PLEASE and dare I say a lightweight hard top convertible option. This thing was $35k
20 years ago and it sold...if it was in the 40's people would likely at the very least lease them for bit.
#1129
Moderator
^ I'd guess high 40s to low 50s if they did move forward with it.
#1130
AZ Community Team
What's hard is considering how few Toyota 86 and Subaru BRZ's are sold, and they did a joint program.
Despite the critics the 5G Supra makes sense to Toyota, as the development costs is minimal for the rebadging/styling.
And while in a different market segment, the C8 provides a performance/price point that's virtually impossible to compete with.
Then the 400Z is coming soon, it's alot of near market competition for perhaps not many consumers.
Despite the critics the 5G Supra makes sense to Toyota, as the development costs is minimal for the rebadging/styling.
And while in a different market segment, the C8 provides a performance/price point that's virtually impossible to compete with.
Then the 400Z is coming soon, it's alot of near market competition for perhaps not many consumers.
Last edited by Legend2TL; 12-04-2020 at 09:19 AM.
#1131
Ex-OEM King
Seeing how the 2G NSX is selling, gotta wonder if Honda would try a S2000.
It'd be cool to see if they could get advice from some of the original S2000 design team and keep the original pure approach to a light agile sportscar.
Herein lies the problem, the 1G NSX never had any significant impact to the rest of Honda/Acura.
In the mid-90's Honda corporate board commissioned global marketing research to see how their sideline programs had to Honda's image.
The 80's-90's F1 engine racing program despite costing money had huge success and wide global media exposure that people associated with Honda.
NSX? mainstream market impact (including the US) was insignificant or not measurable.
Hence when the S2000 team approached the board to move the project along from stages 1-2-3-4. the board was insistent about making a profit and made sure the team understood the potential market which didn't happen on the NSX.
Despite some internal skepticism, the S2000 met it's sales goals and was profitable. This was from a WSJ article (2005?) about the end of NSX production.
It'd be cool to see if they could get advice from some of the original S2000 design team and keep the original pure approach to a light agile sportscar.
Herein lies the problem, the 1G NSX never had any significant impact to the rest of Honda/Acura.
In the mid-90's Honda corporate board commissioned global marketing research to see how their sideline programs had to Honda's image.
The 80's-90's F1 engine racing program despite costing money had huge success and wide global media exposure that people associated with Honda.
NSX? mainstream market impact (including the US) was insignificant or not measurable.
Hence when the S2000 team approached the board to move the project along from stages 1-2-3-4. the board was insistent about making a profit and made sure the team understood the potential market which didn't happen on the NSX.
Despite some internal skepticism, the S2000 met it's sales goals and was profitable. This was from a WSJ article (2005?) about the end of NSX production.
I think with the fact that they don't need to entirely reinvent the wheel on that chassis...they could just rerelease a more modern version without too much cost...
slap the C-TR driveline in there sideways...LED headlights, wider fenders PLEASE and dare I say a lightweight hard top convertible option. This thing was $35k
20 years ago and it sold...if it was in the 40's people would likely at the very least lease them for bit.
slap the C-TR driveline in there sideways...LED headlights, wider fenders PLEASE and dare I say a lightweight hard top convertible option. This thing was $35k
20 years ago and it sold...if it was in the 40's people would likely at the very least lease them for bit.
To be honest, the chassis probably won't fly with modern crash safety requirements so that'll have to get redone.
#1133
Senior Moderator
Join Date: May 2003
Location: Better Neighborhood, Arizona
Posts: 45,634
Received 2,328 Likes
on
1,308 Posts
#1135
Fact of the matter is today's cars are safer than those from a decade ago, and those are safer than those from two decades ago, and so on. Meeting stricter crash test standards will ultimately involve more bulk.
It's a wonder that the ND Miata only weighs around 2300 lbs.
It's a wonder that the ND Miata only weighs around 2300 lbs.
#1136
Senior Moderator
#1137
Ex-OEM King
#1139
Safety Car
As car people....I think we all know, even J/RS, deep down that modern cars are lot safer now than before....but we consciously make choice to enjoy our hobby despite knowing the risks.
We know kale salad is healthy...but those cheese fries just taste lot better.....and to some it's worth the few days shaved off your life....
We know kale salad is healthy...but those cheese fries just taste lot better.....and to some it's worth the few days shaved off your life....
The following users liked this post:
00TL-P3.2 (12-07-2020)
#1140
Moderator
Chapter Leader (South Florida Region)
Chapter Leader (South Florida Region)
iTrader: (6)
I think there's an equilibrium point where it's gone too far over to AI keeping you safe by taking too much control.
I don't feel safer with their lane assist and slamming on the brakes for me...
fuck that...
airbags and ABS and all that and even TPMS, yes...I don't mind that. I drove the Jeep around once with a rear
tire that had a flat but was not completely deflated...was on the highway wondering why the damn thing felt squirrely...
after that I was like OKAY...TPMS is okay then.
I don't feel safer with their lane assist and slamming on the brakes for me...
fuck that...
airbags and ABS and all that and even TPMS, yes...I don't mind that. I drove the Jeep around once with a rear
tire that had a flat but was not completely deflated...was on the highway wondering why the damn thing felt squirrely...
after that I was like OKAY...TPMS is okay then.
The following users liked this post:
nist7 (12-07-2020)
#1141
Senior Moderator
side curtain airbags is one thing i would like to see, I don't necessarily need automatic braking or lane departure assist on a sports convertible though
The following users liked this post:
nist7 (12-07-2020)
#1143
Moderator
Join Date: Oct 2004
Location: Not Las Vegas (SF Bay Area)
Age: 39
Posts: 63,172
Received 2,773 Likes
on
1,976 Posts
I just want an AP2 S2000
#1146
Moderator
Join Date: Oct 2004
Location: Not Las Vegas (SF Bay Area)
Age: 39
Posts: 63,172
Received 2,773 Likes
on
1,976 Posts
The following users liked this post:
nist7 (12-07-2020)
#1148
Moderator
Because: Clean + Stock = Unicorn or $$$$
#1149
Ex-OEM King
I think there's an equilibrium point where it's gone too far over to AI keeping you safe by taking too much control.
I don't feel safer with their lane assist and slamming on the brakes for me...
fuck that...
airbags and ABS and all that and even TPMS, yes...I don't mind that. I drove the Jeep around once with a rear
tire that had a flat but was not completely deflated...was on the highway wondering why the damn thing felt squirrely...
after that I was like OKAY...TPMS is okay then.
I don't feel safer with their lane assist and slamming on the brakes for me...
fuck that...
airbags and ABS and all that and even TPMS, yes...I don't mind that. I drove the Jeep around once with a rear
tire that had a flat but was not completely deflated...was on the highway wondering why the damn thing felt squirrely...
after that I was like OKAY...TPMS is okay then.
You had your chance...
Thread
Thread Starter
Forum
Replies
Last Post