Honda: S2000 News

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Old 12-03-2020, 09:36 AM
  #1121  
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^ The original S2000 was a pretty interesting design and business tale. Honda of America and Japan put together a thorough research marketing plan that showed there was enough demand for a sportscar at the time and convinced the board it would make a profit. These days with SUV's and crossovers everywhere it's probably a more difficult sell.

In 2018, Hayato Mori, the automaker's senior manager for product planning in Canada, indicated that research showed there wasn't enough interest in reviving the sports car. He said it was going to be impossible to make money on the vehicle.
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Old 12-03-2020, 09:57 AM
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Agreed, Legend. In 1999 there were a lot more compact cars and sporty coupes in that price range and lower.

Of all the things on a would-be Honda wishlist, this seems among the most infeasible.
Old 12-03-2020, 10:44 AM
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One can only hope!!
Old 12-03-2020, 10:58 AM
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Making another S2000 likely wouldn't be for money making reasons, it would be a publicity thing like the NSX.
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Old 12-03-2020, 11:01 AM
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building it and shut up and take my money i don't have.
Old 12-03-2020, 11:13 AM
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if it does to the S2000 residual value what it did to the original NSX I'm wayyyyy on board
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Old 12-03-2020, 08:54 PM
  #1127  
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Originally Posted by Costco
Agreed, Legend. In 1999 there were a lot more compact cars and sporty coupes in that price range and lower.

Of all the things on a would-be Honda wishlist, this seems among the most infeasible.
Seeing how the 2G NSX is selling, gotta wonder if Honda would try a S2000.
It'd be cool to see if they could get advice from some of the original S2000 design team and keep the original pure approach to a light agile sportscar.

Originally Posted by SamDoe1
Making another S2000 likely wouldn't be for money making reasons, it would be a publicity thing like the NSX.
Herein lies the problem, the 1G NSX never had any significant impact to the rest of Honda/Acura.

In the mid-90's Honda corporate board commissioned global marketing research to see how their sideline programs had to Honda's image.
The 80's-90's F1 engine racing program despite costing money had huge success and wide global media exposure that people associated with Honda.
NSX? mainstream market impact (including the US) was insignificant or not measurable.

Hence when the S2000 team approached the board to move the project along from stages 1-2-3-4. the board was insistent about making a profit and made sure the team understood the potential market which didn't happen on the NSX.
Despite some internal skepticism, the S2000 met it's sales goals and was profitable. This was from a WSJ article (2005?) about the end of NSX production.

Last edited by Legend2TL; 12-03-2020 at 09:04 PM.
Old 12-04-2020, 06:13 AM
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I think with the fact that they don't need to entirely reinvent the wheel on that chassis...they could just rerelease a more modern version without too much cost...
slap the C-TR driveline in there sideways...LED headlights, wider fenders PLEASE and dare I say a lightweight hard top convertible option. This thing was $35k
20 years ago and it sold...if it was in the 40's people would likely at the very least lease them for bit.
Old 12-04-2020, 08:55 AM
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^ I'd guess high 40s to low 50s if they did move forward with it.
Old 12-04-2020, 09:12 AM
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What's hard is considering how few Toyota 86 and Subaru BRZ's are sold, and they did a joint program.
Despite the critics the 5G Supra makes sense to Toyota, as the development costs is minimal for the rebadging/styling.
And while in a different market segment, the C8 provides a performance/price point that's virtually impossible to compete with.
Then the 400Z is coming soon, it's alot of near market competition for perhaps not many consumers.

Last edited by Legend2TL; 12-04-2020 at 09:19 AM.
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Old 12-04-2020, 10:05 AM
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Originally Posted by Legend2TL
Seeing how the 2G NSX is selling, gotta wonder if Honda would try a S2000.
It'd be cool to see if they could get advice from some of the original S2000 design team and keep the original pure approach to a light agile sportscar.



Herein lies the problem, the 1G NSX never had any significant impact to the rest of Honda/Acura.

In the mid-90's Honda corporate board commissioned global marketing research to see how their sideline programs had to Honda's image.
The 80's-90's F1 engine racing program despite costing money had huge success and wide global media exposure that people associated with Honda.
NSX? mainstream market impact (including the US) was insignificant or not measurable.

Hence when the S2000 team approached the board to move the project along from stages 1-2-3-4. the board was insistent about making a profit and made sure the team understood the potential market which didn't happen on the NSX.
Despite some internal skepticism, the S2000 met it's sales goals and was profitable. This was from a WSJ article (2005?) about the end of NSX production.
Those two items were 20-30 years ago though... With modern marketing and such, it makes more sense. There are lots of cars on the market that don't make a ton of money. By that I mean don't advance the company's profit, not that they lose money on every unit. They wouldn't price it in a way they'd lose money on every unit. I doubt manufacturers make an appreciable amount of money on their halo models relative to the volume sellers.

Originally Posted by rockstar143
I think with the fact that they don't need to entirely reinvent the wheel on that chassis...they could just rerelease a more modern version without too much cost...
slap the C-TR driveline in there sideways...LED headlights, wider fenders PLEASE and dare I say a lightweight hard top convertible option. This thing was $35k
20 years ago and it sold...if it was in the 40's people would likely at the very least lease them for bit.
F that. Just take the F22C, slap a turbo on it like many already do anyway, from the factory along with some modern electronics/emissions bits and drop it in. Should be good to go lol.

To be honest, the chassis probably won't fly with modern crash safety requirements so that'll have to get redone.
Old 12-04-2020, 10:13 AM
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turbo it is
Old 12-04-2020, 10:16 AM
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Originally Posted by SamDoe1
To be honest, the chassis probably won't fly with modern crash safety requirements so that'll have to get redone.
Partly why it got cancelled in the first place - side impact standards plus lack of side airbags.
Old 12-04-2020, 10:19 AM
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oddly, I never feel unsafe in it.
Old 12-04-2020, 11:24 AM
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Originally Posted by rockstar143
oddly, I never feel unsafe in it.
Fact of the matter is today's cars are safer than those from a decade ago, and those are safer than those from two decades ago, and so on. Meeting stricter crash test standards will ultimately involve more bulk.

It's a wonder that the ND Miata only weighs around 2300 lbs.
Old 12-04-2020, 11:35 AM
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Originally Posted by rockstar143
oddly, I never feel unsafe in it.

yeah, because you do super questionable shit already so your idea of unsafe is a bit skewed
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Old 12-04-2020, 01:09 PM
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Originally Posted by rockstar143
oddly, I never feel unsafe in it.
Feeling safe and being safe are two very different things lol. There are plenty of people who feel safe riding a motorcycle.
Old 12-07-2020, 11:33 AM
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screw you guys for judging me!
Old 12-07-2020, 11:49 AM
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As car people....I think we all know, even J/RS, deep down that modern cars are lot safer now than before....but we consciously make choice to enjoy our hobby despite knowing the risks.

We know kale salad is healthy...but those cheese fries just taste lot better.....and to some it's worth the few days shaved off your life....
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Old 12-07-2020, 12:01 PM
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I think there's an equilibrium point where it's gone too far over to AI keeping you safe by taking too much control.
I don't feel safer with their lane assist and slamming on the brakes for me...
fuck that...
airbags and ABS and all that and even TPMS, yes...I don't mind that. I drove the Jeep around once with a rear
tire that had a flat but was not completely deflated...was on the highway wondering why the damn thing felt squirrely...
after that I was like OKAY...TPMS is okay then.
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Old 12-07-2020, 12:09 PM
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side curtain airbags is one thing i would like to see, I don't necessarily need automatic braking or lane departure assist on a sports convertible though
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Old 12-07-2020, 01:31 PM
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but we ain't got no side to curtain!
Old 12-07-2020, 01:36 PM
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I just want an AP2 S2000

Old 12-07-2020, 01:38 PM
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you do
Old 12-07-2020, 01:43 PM
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Pft, I'm waiting for AP3 S2000.



Old 12-07-2020, 01:46 PM
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Originally Posted by rockstar143
you do
Originally Posted by nist7
Pft, I'm waiting for AP3 S2000.



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Old 12-07-2020, 01:48 PM
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credit card, bro...
find a nice clean rebuilt heavily modded high mileage one
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Old 12-07-2020, 01:58 PM
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Old 12-07-2020, 03:54 PM
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Originally Posted by rockstar143
I think there's an equilibrium point where it's gone too far over to AI keeping you safe by taking too much control.
I don't feel safer with their lane assist and slamming on the brakes for me...
fuck that...
airbags and ABS and all that and even TPMS, yes...I don't mind that. I drove the Jeep around once with a rear
tire that had a flat but was not completely deflated...was on the highway wondering why the damn thing felt squirrely...
after that I was like OKAY...TPMS is okay then.
Automatic braking has already saved my ass, I'm a believer. Lane assist is meh and more annoying than not.

Originally Posted by Mizouse
I just want an AP2 S2000
You had your chance...
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