Acura: Sales, Marketing, and Financial News
05-08-2023, 09:20 AM
#5721
Moderator
Local Honda dealer, drove by on Saturday morning, still has far more used cars on their lot than new Hondas. At least from the street view, the entire street-facing row was pre-owned & mostly non-Honda.
Similar with the very large dealer on my commute, very empty lot.
Could be that both are selling as soon as cars hit the lot & as such they've just got more trade-in invenotry.
Similar with the very large dealer on my commute, very empty lot.
Could be that both are selling as soon as cars hit the lot & as such they've just got more trade-in invenotry.
05-08-2023, 10:40 AM
#5722
AZ Community Team
^ +1, our neighbor's daughter just purchased a 2023 CR-V hybrid (a reckless driver totaled her parked Hyundai Sonata). She paid slightly below list, called ~40 dealerships and pricing was right around MSRP. Her mom said she picked it up after work the day it arrived and was prepped, there were a handful of other's owners also picking their up their CR-V's from the same delivery. The dealership's CR-V SME did his ~1 hour CR-V introduction class (pairing phone, infotainment, basic driving features, checking fluids, even changing a flat tire) in the parking lot with the new owners, sales manager picked up ChicFila for everyone since it was getting late.
05-08-2023, 11:21 AM
#5723
Whats up with RDX owners?
iTrader: (9)
A lot of dealers near me bought up a ton of used vehicles over the last year or two, and now they're sitting on them because they're asking too much. New inventory seems to be sold once it rolls off the truck.
06-01-2023, 10:37 AM
#5724
Safety Car
May 2023
https://acuranews.com/en-US/releases...-sales-results
American Honda Sales: Strong Demand + Increasing Supply = Great May Sales Results
June 1, 2023- Healthy supply helps Honda and Acura brands post double-digit growth by leveraging new products to top 119,000 units in May
- Honda brand up over 53% month-over-month on May sales of 105,740 with gains across the lineup
- Honda electrified models set monthly record with sales over 32,000 units
- CR-V hybrid-electric sales represent over 62% of model mix, posting record sales of 20,986 units
- All-new Accord sales (20,007) now over 55% hybrid, reaching 11,100 units (surpassing 10,000 units for the second straight month) and total Accord sales up over 80% compared to May 2022
- Honda light truck lineup boasts strong May sales with CR-V logging over 30,000 units for 3rd straight month, and Ridgeline (4,931) posting best-ever May sales; all-new Pilot (10,439 units), HR-V (9,300 units) remain in high demand
- Honda’s passenger cars keep momentum with combined sales of Civic and Accord topping 36,117
- Honda brand turn rates top 70% – overcoming single digit supply for core models and helping Civic to over 16,000 units despite limited inventory
- Acura May sales reach 13,700 units, up more than 30% for the year on balanced sales results
- All-new Integra maintains sales momentum (2,806) and continues to lead premium gateway segment with high-performance Type S variant launching this month
- TLX tops 2,100 units for the 1st time since August 2021
- MDX leads Acura lineup with sales over 5,900 units, pushing Acura SUVs past the 8,000-unit month mark
American Honda
May
“It’s exciting to see what can happen when the best product lineup in the history of the Honda and Acura brands is matched by stronger supply,” said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. “With our production associates dedicated to filling the product pipeline, our dealers are doing a great job of selling into inventory to meet pent-up demand from our Honda and Acura customers.”
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Legend2TL (06-21-2023)
07-03-2023, 07:40 AM
#5725
Safety Car
June 2023
https://acuranews.com/en-US/releases...-sales-results
American Honda Continues Hot Streak with Strong 2nd Quarter Sales Results
July 3, 2023- American Honda overcame industrywide logistics issues to post a 4th straight sales month over 110,000 units
- Honda brand sales increased over 40% in 2Q (347,025) and 54% in June (98,327), with turn rates over 70%
- Sales of Honda electrified models set all-time annual record (137,437) in just six months with CR-V and Accord hybrid-electric models combining for another new monthly record (26,522) in June
- All-new CR-V reaches 30,000 units for 4th straight month; all-new Pilot hits 10,000 units for 2nd straight month, while HR-V continues strong sales (9,136) despite industrywide transportation issues
- Acura brand June sales top 13,000 units for the 4th straight month – the 1st time since 2021
- Acura Integra tops 2,500 units in sales for the 5th straight month; continues to lead luxury gateway segment
- Acura RDX logs best month (3,502) of 2023, combined with MDX (5,048) Acura SUVs top 8,500 in June sales
BRAND REPORT
Sales Highlights
Honda sales of 557,890 units in 1st 6 months keep brand on target for annual sales of 1.1-1.2 million vehicles – driven by balanced sales of cars and trucks.
- Honda light truck sales up 37% in 2Q, including strong June performance from new crossovers: CR-V (31,159), Pilot (10,691) and HR-V (9,136).
- Ridgeline, just named most American-made pickup truck by Cars.com, sets new June record with sales of 4,678 units.
- Hybrid variants of CR-V and Accord represent over 53% of total model sales
- Accord and Civic push Honda passenger car sales above 33,000 units.
The all-new 2023 Honda Accord has earned a TOP SAFETY PICK+ from IIHS, withtop ratings in all evaluated categories.
HR-V is most popular SUV in America with first-time and Gen-Z buyers, bringing Honda a new generation of customers.BRAND REPORT
Sales Highlights
Acura sales top 40,000 units in 2Q as June sales of 13,171 jump 83% over 2022.
- Acura sedan sales top 4,600 units with Integra posting over 2,500 units for 5th straight month and TLX topping 2,000 units for 2nd straight month.
- RDX posts best month (3,502) of 2023, as MDX tops 5,000 in sales for 4th straight month, with its 2nd best June sales since 2012.
Ohio-made MDX and RDX in top 10 of Cars.com 2023 American-Made Index®.
The high-performance Integra Type S will be revealed in April.
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Legend2TL (09-12-2023)
08-01-2023, 11:24 AM
#5726
Safety Car
Aug 2023
https://acuranews.com/en-US/releases...g-summer-sales
American Honda New Products Power Strong Summer Sales
August 1, 2023- Honda and Acura brands leverage new products to top 111,000 units in July despite continued industry logistics and supply challenges
- Honda brand up 53% on July sales of 99,700 units, with turn rates remaining above 70%
- Honda electrified models set July record with sales over 25,000 units for the 5th straight month; both CR-V and Accord hybrid-electric models comprise over 54% of sales mix
- Honda light truck sales stay hot in July with CR-V over 30,000 units for 5th straight month; Pilot (9,962 units), HR-V (8,919 units) and Ridgeline (4,175 units) post robust sales despite tight supply
- Odyssey remains strong in minivan segment topping 5,000 units in July and over 44,000 for the year
- Civic and Accord combined sales top 35,000 units as Honda passenger cars continue momentum
- Acura July sales top 12,000 units for 5th straight month, up 45.4% in 2023 on balanced sales results
- New Integra reaches 2,500 units for the 6th straight month, to maintain sales momentum and continues leadership in the premium gateway segment
- Acura RDX tops 3,000 units for 2nd straight month, while supply issues limit sales of MDX (4,397)
American Honda
July
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Legend2TL (09-12-2023)
09-01-2023, 07:49 PM
#5727
Safety Car
Aug 23
https://acuranews.com/en-US/releases...august-results
American Honda Summer Sales Success Continues with Strong August Results
September 1, 2023- New products continue to power Honda and Acura brands, as American Honda sales total 111,994 units in August despite continued industry logistics and supply issues
- Honda brand up over 56% on August sales of 99,785 units, with turn rates above 75%
- Honda electrified models post record August sales, topping 25,000 units for the 6th straight month with both CR-V and Accord hybrid-electric models exceeding 50% of sales mix
- CR-V nears 31,000 units, marking 6th straight month of 30,000 units or better
- Pilot sales top 10,000 units despite supply issues
- HR-V posts best month of the year and best August of all time on sales of 11,404 units
- Odyssey tops 5,900 units, and 50,000 for the year, to remain a force in the minivan segment
- Civic and Accord maintain passenger car sales momentum, combining for more than 34,000 units
- Acura sales surpass 12,000 units for 6th straight month, up 47% in 2023 on balanced sales results
- New Integra passes 2,500 units for the 7th straight month, maintaining sales momentum and leadership of the premium gateway segment. Recently launched Integra Type S contributes 11% of sales mix
- TLX sales (1,231) driven by strong performance of Type S models (26% of mix)
- RDX (3,962) and MDX (4,172) combine for more than 8,100 units, with RDX posting its best month of the year
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Legend2TL (09-12-2023)
10-03-2023, 01:08 PM
#5728
Safety Car
Sept 2023
https://acuranews.com/en-US/releases...-sales-results
American Honda Advances Sales Momentum with Strong September and 3rd Quarter Sales Results
October 3, 2023
- American Honda total sales over 115,000 units, up 45.5% in September and 52.7% in Q3, despite supply constraints for some models
- Honda brand sales are up 44.4% to over 102,000 in September, and up 51% in 3Q (302,250) with turn rates over 70%
- Honda electrified sales continue to set records as CR-V and Accord hybrid-electric models combine for 218,684 in first 9 months and already set annual electrified record
- CR-V has best month of year, tops 30,000 units for 7th straight month; 56% of 2023 sales are hybrid-electric
- HR-V has record September (12,801) and best month of the year as inventory improves
- Accord and Civic combine for 35,519 units; 54% of Accord September sales are hybrid-electric
- Acura brand hot streak continues, with sales up 54.9% in September and 69.3% in Q3, reaching 2022 full year sales in first 9 months (110,535) with September sales over 12,500 units
- Integra tops 2,500 units in sales for the 8th straight month; leads luxury gateway segment
- Acura SUVs pack 1-2 punch topping 8,000 with RDX posting best sales month in two years
- Integra tops 2,500 units in sales for the 8th straight month; leads luxury gateway segment
- Acura brand hot streak continues, with sales up 54.9% in September and 69.3% in Q3, reaching 2022 full year sales in first 9 months (110,535) with September sales over 12,500 units
- Accord and Civic combine for 35,519 units; 54% of Accord September sales are hybrid-electric
- HR-V has record September (12,801) and best month of the year as inventory improves
- CR-V has best month of year, tops 30,000 units for 7th straight month; 56% of 2023 sales are hybrid-electric
- Honda electrified sales continue to set records as CR-V and Accord hybrid-electric models combine for 218,684 in first 9 months and already set annual electrified record
- Honda brand sales are up 44.4% to over 102,000 in September, and up 51% in 3Q (302,250) with turn rates over 70%
American Honda
3Q“With strong demand for both cars and trucks and sales of electrified vehicles totaling almost a quarter of our sales, Honda and Acura have tremendous momentum heading into the last quarter of 2023,” said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. “We appreciate the incredible efforts of our production associates to supply products to our dealers who, in turn, are doing a great job of getting those vehicles into the hands of our customers.”BRAND REPORT
Sales Highlights
Honda brand 2023 Q3 sales (302,250) top 2022 Q3 (200,258) by over 100,000 units, led by increases for CR-V (+36,569) Civic (+26,976) and Accord (+22,316).
- Civic posts best sales month of 2023 (18,696).
- HR-V has best month (12,801) since April 2022 as supply improves
- Demand remains strong for light trucks despite supply and logistics issues constraining September sales for Pilot, Passport, Ridgeline and Odyssey
- HR-V has best month (12,801) since April 2022 as supply improves
Notes
2024 Honda Prologue will arrive early next year as the brand’s first all-electric SUV, offering estimate EPA range rating of 300 miles.
All-new Honda Motocompacto redefines affordable all-electric personal mobility. BRAND REPORT
Sales Highlights
Acura September sales topped 12,000 units for the 7th straight month led by balanced results for cars and SUVs.
- Integra sales top 24,000 units in first 9 months with nearly 3 times the retail sales of nearest competitor.
- TLX nine month sales (13,573) best 2022 annual results, with Type S model representing 33% of TLX sales.
- MDX and RDX have topped 8,000 in sales in 6 of the past seven months, MDX tops 4,000 units for 12 straight months.
- TLX nine month sales (13,573) best 2022 annual results, with Type S model representing 33% of TLX sales.
Notes
2024 all-electric Acura ZDX Type S will be the most powerful Acura SUV ever with an estimated 500hp.
Integra captures an incredible 40% of sales in premium compact class, creating the vast majority of the segment’s growth.
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11-01-2023, 10:48 AM
#5729
Safety Car
Oct 23
https://acuranews.com/en-US/releases...ctober-results
American Honda Maintains Sales Momentum with Strong October Results
November 1, 2023- American Honda sales up 32.6% in October (108,088 units), despite supply constraints for some models
- Honda brand sales up 33.9% to nearly 97,000 in October with balanced sales of passenger cars and light trucks
- Record Honda electrified sales represent one-quarter of total Honda sales in 2023; CR-V and Accord hybrid-electric models combine for 243,130 as Honda cumulative sales of electrified vehicles passes 1 million mark
- CR-V tops 30,000 units for the 8th straight month; 55% of 2023 sales are CR-V hybrids
- HR-V has best October ever with sales of 11,696 units as supply improves
- Ridgeline continues record pace through October (43,701), on track for an all-time annual sales record
- Accord and Civic combine for over 32,000 units for the 8th straight month; 53% of Accord sales are hybrid-electric
- Acura brand sales up 45% YTD with sales of 11,154 units in October
- Integra sales tops 2,000 units for the 13th straight month; leads luxury gateway segment with three times the sales of its nearest competitor
- Acura SUVs top 7,500 units for the 8th straight month with RDX over 4,000 units for the 2nd straight month
American Honda
11-01-2023, 01:36 PM
#5731
But yeah, TLX is dead in the water. It's such a hard sell these days. A premium sporty sedan that is more geared towards "drivers" but doesn't have the oomph to back it up in the engine department isn't a recipe for a sales hit. It'd have to be exceptional to make up for all the headwinds (i.e. shifting consumer preference to crossovers), and unfortunately it isn't. Merely being competent isn't enough to win over buyers.
Cue the "well, everyone's probably waiting for the 2024 refresh" excuse.
Last edited by fiatlux; 11-01-2023 at 01:39 PM.
11-01-2023, 01:50 PM
#5732
Can't sell what you don't make. Looks like Acura may have shifted some MDX production over to the RDX given that the MDX is starting to sit on lots these days.
But yeah, TLX is dead in the water. It's such a hard sell these days. A premium sporty sedan that is more geared towards "drivers" but doesn't have the oomph to back it up in the engine department isn't a recipe for a sales hit. It'd have to be exceptional to make up for all the headwinds (i.e. shifting consumer preference to crossovers), and unfortunately it isn't. Merely being competent isn't enough to win over buyers.
Cue the "well, everyone's probably waiting for the 2024 refresh" excuse.
But yeah, TLX is dead in the water. It's such a hard sell these days. A premium sporty sedan that is more geared towards "drivers" but doesn't have the oomph to back it up in the engine department isn't a recipe for a sales hit. It'd have to be exceptional to make up for all the headwinds (i.e. shifting consumer preference to crossovers), and unfortunately it isn't. Merely being competent isn't enough to win over buyers.
Cue the "well, everyone's probably waiting for the 2024 refresh" excuse.
Removal of the 360 camera and the Advanced trim will be a huge blow to sales (or not...and possibly the reason for the removal).
11-01-2023, 02:10 PM
#5733
You have to wonder, if the refreshed TLX moves less than 15K units globally, is competing in this segment still worth it for Acura? The Integra is here to stay even if it's a sales stinker (which it isn't) because so much of the R&D and production costs are already absorbed by the Civic, but the TLX is (supposedly) on a bespoke platform with relatively little reuse. I imagine the ROI on the TLX has to be significantly worse than the RDX and MDX, and an order of magnitude worse than the Integra. Perhaps this generation will get stretched out and see two refreshes (much like the ILX did) as Acura tries to milk out whatever it can before it switches over to EVs. Or, perhaps follow the path laid out by the Integra by saving money and just making it a nicer/sportier Accord, and instead deploy that capital towards a new crossover.
12-01-2023, 12:10 PM
#5734
Safety Car
November 2023
https://acuranews.com/en-US/releases...trong-momentum
American Honda Posts Robust November Auto Sales Results to Maintain Strong Momentum
December 1, 2023- American Honda November sales up 33% (106,035 units)
- Honda brand tops one million in sales for the year, with sales up 32% in November (94,925) on strong demand for both cars and light trucks
- Honda electrified sales represent 25.4% of total Honda sales in 2023; CR-V and Accord hybrid-electric models combine for a best-ever 267,161 units through November, continuing record streak
- CR-V tops 30,000 units for 9th straight month with hybrid models comprising 53% of sales mix
- HR-V sales remain strong with 10,642 units sold, its best November ever
- Pilot tops 9,100 units in November to close in on 100,000 for 2023 despite limited inventory
- Ridgeline on track to achieve an all-time annual sales record with November sales of 3,894 units
- Car sales of Accord and Civic combine for over 30,000 units for the 9th straight month; Accord hybrid makes up 53% model mix to achieve best-ever November sales
- Acura brand up 45% YTD with sales of 11,110 units in November
- Integra sales surpass 2,000 units for the 14th straight month; continuing to lead all luxury gateway competitors
- Acura SUVs top 7,500 units for the 9th straight month with MDX sales above 4,000 units and RDX over 3,600 units
American Honda
YTD
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12-05-2023, 11:36 AM
#5735
AZ Community Team
https://www.goodcarbadcar.net/2023-u...sales-figures/
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01-03-2024, 12:00 PM
#5736
Safety Car
Dec/Year End 2023
https://acuranews.com/en-US/releases...les-up-over-30
American Honda Seals 2023 Sales Momentum with Strong December, Annual Sales Up Over 30%
January 3, 2024- American Honda sales top 1.3 million units, up 33% in 2023
- Honda brand finishes 31.9% up on sales of 1,162,531 units; Acura closes up 42% in 2023 on sales of 145,655
- Honda electrified models set an all-time sales record with CR-V and Accord hybrids combining for 293,640 units - representing over one-quarter of total Honda brand sales
- CR-V sales (361,457) strengthens its position as America’s best-selling crossover of the past 25 years
- Picking up new buyers, Ridgeline (52,001) posts the model’s all-time best annual sales performance
- Strong passenger car sales see Civic (200,381) & Accord (197,947) combine for nearly 400,000 units for 2023
- Acura Integra sales of 32,090 lead luxury gateway segment by a wide margin
- Acura MDX and RDX add 9,102 in December to reach nearly 100,000 units in 2023
American Honda
2023“We began 2023 optimistic for increased sales volumes, with our commitment to fun-to-drive cars, a refreshed light truck line-up and increasing hybrid-electric volumes. To have achieved a 33-percent increase over last year’s sales is an incredible testament to the strength of our products, dealer network and brands,” said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. “With more electrified goodness on the way with the Acura ZDX, Honda Prologue and Civic hybrid coming to market this year, and with strong inventory of both cars and trucks, we are in a great position to continue the sales momentum into 2024.”BRAND REPORT
Sales Highlights
Honda brand posted three consecutive quarters with sales over 300,000 units
- CR-V was the best-selling Honda model in 2023, topping 30,000 units for a 10th straight month in December; 55% of 2023 sales were hybrid-electric
- Civic sales were up 50% over 2022, with a new Civic hybrid coming in 2024
- Pilot posts strong December sales (10,565) to gain 17.5% over 2022
- Odyssey sales jump 57% to 74,738 units in 2023
Honda was named the #1 mainstream brand for a 3rd straight year in ALG’s top retained value list.
The 2024 Ridgeline features a new TrailSport trim - enhancing off-road capability. BRAND REPORT
Sales Highlights
Acura posted its best passenger car sales (48,828) since 2016
- Acura finishes year up 42% in 2023 on sales of 145,655 boosted by sales of 12,856 in December
- Integra tops 2,000 units for the 15th straight month in December
- RDX sales climbed 58.5% to top 39,000 units in 2023
- MDX finishes the year over 57,000 units
Accepting reservations! Go online to reserve the 2024 all-electric Acura ZDX and ZDX Type S.
Raising its game! The 2024 TLX gets enhanced styling, new and improved tech and a quieter cabin.
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01-03-2024, 12:15 PM
#5737
To have achieved a 33-percent increase over last year’s sales is an incredible testament to the strength of our products, dealer network and brands,” said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc.
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01-03-2024, 12:41 PM
#5738
Every time I see those RDX numbers, I shake my head at the missed RDX Type S opportunity!
02-01-2024, 10:34 AM
#5739
Safety Car
Jan 24
https://acuranews.com/en-US/releases...o-sales-up-103
American Honda Starts the Year Strong with January Auto Sales Up 10.3%
February 1, 2024- American Honda January sales increased 10.3% YoY (93,210 units) demonstrating continued momentum in 2024
- Honda brand sales top 84,000 in January, a YoY increase of 12.7% on balanced sales of both cars and light trucks
- Honda electrified sales set a January record of 17,004 units, with both CRV and Accord hybrids posting best-ever January sales
- CR-V tops 26,000 units, up 31.6% YoY
- HR-V sales remain strong with sales up 49% to 11,956 units, with Pilot topping 7,000 units, up 10.6% YoY
- Car sales of Accord and Civic combine for over 28,000 units with Civic up 23.6%
- Acura brand sales of 8,636 units in January were led by Acura SUVs, with MDX and RDX topping 5,800 units, and RDX up over 50%
- Integra continued to lead all luxury gateway competitors in the New Year with January sales of 1,865 units
American Honda
January
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02-01-2024, 11:29 AM
#5740
AZ Community Team
Not the least bit surprised by CR-V sales.
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03-01-2024, 07:13 PM
#5742
Safety Car
Feb 2024]
https://acuranews.com/en-US/releases...ry-sales-up-32
American Honda Momentum Continues with Strong February Sales Up 32%
March 1, 2024- American Honda February sales up 32% (110,110 units)
- Honda brand tops 100,000 units in February, an increase of 38% (MoM) on robust sales of both cars and light trucks
- Honda electrified sales set a February record of 20,681 units
- CR-V tops 30,000 units, up 99%, with a February record of hybrid sales
- HR-V sales up 45%, on volume of 12,116 units
- Honda light truck models all post double digit gains over January, led by the Pilot (+26%), Ridgeline (+19%), Passport (+18%) and Odyssey (+23%)
- Car sales of Accord and Civic combine for over 34,000 units with Civic up 37% to over 20,000 units; Accord hybrid posts record February sales
- Acura brand posts February sales of 9,769 units, up 13% over January, led by Acura SUVs topping 6,800 units with RDX up 54%
- Integra February sales topped 2,000 units as model continues to lead all luxury gateway competitors
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04-02-2024, 11:47 AM
#5743
Safety Car
March 24
https://acuranews.com/en-US/releases...ng-march-sales
American Honda Posts Best Q1 Results in 3 Years Led by Strong March Sales
April 2, 2024- American Honda sales up 11.8% in March to 130,504 units and best 1st quarter since 2021 (333,824 units)
- Honda brand reaches 118,536 in March up 14.9%, the brand's best month since 2021
- Honda sees over 20% growth in Q1 on total sales of 303,451
- Honda SUVs post strong March: HR-V, CR-V, Passport and Pilot each with their best month of 2024
- CR-V tops 36,500 units in March (+17.9%), with nearly half coming from CR-V hybrid sales
- Pilot tops 12,600 units in March (+21.0%), the model's best month since July 2021
- Civic and Accord combine for over 41,000 units in March (+20.7%)
- Acura posts March sales of 11,968 units; best month of 2024 for the brand and each model in the lineup
- Integra tops 2,500 units; leads premium gateway segment with 3X the sales of nearest competitor
- Acura SUVs combine for more than 8,500 units with both MDX and RDX topping 4,100 units in March
1Q"Our March sales momentum came in like a lion and went out like a lion with both the Honda and Acura brands continuing to post strong gains driven by balanced sales of cars and SUVs," said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. "Nearly all models across our lineup posted increases, demonstrating the true strength of the Honda and Acura lineup when we finally have supply to meet customer demand."
BRAND REPORT
Sales Highlights
The Honda brand posted its 4th consecutive quarter with sales over 300,000 units led by balanced sales of light trucks and passenger cars.
- CR-V and Accord post best Q1 hybrid-electric sales of all-time
- Civic and Accord sales top 100,000 units in first quarter of 2024
- Pilot posts strong March sales (12,680) to gain 21.0% increase over 2023
- Odyssey sales jump 30% over February to 7,247 units in March
Notes
Five 2024 Honda models earn TOP SAFETY PICK or better from IIHS; all fully tested Honda models earn top NHTSA NCAP rating..
Honda won Six 2024 KBB Awards, including: 'Best Overall Brand', 'Best Value Brand' and 'Best Overall EV/Hybrid Brand'BRAND REPORT
Sales Highlights
The Acura brand continued its momentum with its best sales month of 2024.
- Integra tops 2,500 units with Type S model representing 12% of sales
- RDX sales post best Q1 total since 2021 (10,117) with Q1 sales up 48.6%
Raising its game! The 2024 TLX gets enhanced styling, new and improved tech and a quieter cabin.
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04-02-2024, 12:00 PM
#5744
Wow that TLX dropped like a rock! Very disappointing considering the MY24 is a refresh.
04-02-2024, 02:50 PM
#5745
That said, it's entirely possible that Acura doesn't think there's demand here anyways, and thus aren't sending any to dealerships in the area. That would be consistent with what I heard from a salesperson last month; trying to move these cars has been like trying to sell fur coats in the dead of summer. Around these parts, a lot of people I know who would have strongly considered Acura and Lexus (younger, educated, first premium/luxury car, etc.) are all in Teslas. I wouldn't be surprised if that's taken a massive bite out of Acura's market share here in CA.
Here's how bananas it is: Acura sold only 15K cars in California last year. BMW sold 64K, Merc sold 69K, Audi sold 39K, and Lexus sold 57K. And while those numbers far exceed Acura, Tesla still sold more than them combined in California: 231K.
Last edited by fiatlux; 04-02-2024 at 02:57 PM.
04-02-2024, 03:01 PM
#5746
To be fair, at least here in California, there are very few 2024 models for sale. Within 500 miles of me, there are only 10 available.
That said, it's entirely possible that Acura doesn't think there's demand here anyways, and thus aren't sending any to dealerships in the area. That would be consistent with what I heard from a salesperson last month; trying to move these cars has been like trying to sell fur coats in the dead of summer. Around these parts, a lot of people I know who would have strongly considered Acura and Lexus (younger, educated, first premium/luxury car, etc.) are all in Teslas. I wouldn't be surprised if that's taken a massive bite out of Acura's market share here in CA.
Here's how bananas it is: Acura sold only 15K cars in California last year. BMW sold 64K, Merc sold 69K, Audi sold 39K, and Lexus sold 57K. And while those numbers far exceed Acura, Tesla still sold more than them combined in California: 231K.
That said, it's entirely possible that Acura doesn't think there's demand here anyways, and thus aren't sending any to dealerships in the area. That would be consistent with what I heard from a salesperson last month; trying to move these cars has been like trying to sell fur coats in the dead of summer. Around these parts, a lot of people I know who would have strongly considered Acura and Lexus (younger, educated, first premium/luxury car, etc.) are all in Teslas. I wouldn't be surprised if that's taken a massive bite out of Acura's market share here in CA.
Here's how bananas it is: Acura sold only 15K cars in California last year. BMW sold 64K, Merc sold 69K, Audi sold 39K, and Lexus sold 57K. And while those numbers far exceed Acura, Tesla still sold more than them combined in California: 231K.
04-02-2024, 03:06 PM
#5747
It's a shame Acura doesn't have any hybrid offering at all anymore. They abandoned them as they tried to catch up to EVs, and now when other companies are moving back to hybrids and PHEVs they're back in catch up mode.
Always Catching Up, Rarely Ahead....
Last edited by fiatlux; 04-02-2024 at 03:09 PM.
04-07-2024, 05:28 PM
#5748
Burning Brakes
Acura really does have an interesting habit of being visionaries, ahead of their time in creating new technologies, then losing faith in those technologies when the marketplace doesn't full embrace them, then abandoning them just as every other manufacturer catches on and the technology catches on. If Acura still had SH-SHAWD models (at least for the MDX and TLX), I think they'd be top sellers. In fact, if they wanted to they could have made the Type S models hybrids with the focus more on performance than economy (but with variable drive modes to satisfy various customers' desires).
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