Ford: Fiesta News
02-14-2008, 08:39 PM
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Ford: Fiesta News
FIESTA FOREVER: FORD’S NEW-GENERATION GLOBAL SMALL CAR PREVIEWED AT 2008 GENEVA MOTOR SHOW
- Next generation, all-new global small car signals fresh chapter in Ford Fiesta success story
- The worldwide name is confirmed - Ford Fiesta
- Stylish ‘kinetic design’ and dynamic flair combines with traditional Ford strengths to deliver confident, contemporary, fun-to-drive package
- Fiesta brings a host of big-car features to the small car segment for the first time
- Fiesta stays compact but is lighter and stronger. Ultra high-strength steels and a comprehensive safety package that includes a driver’s knee airbag
- Exciting three-door body remains true to Verve Concept
- Futuristic interior from Verve Concept becomes production reality, including integrated HMI centre stack inspired by mobile phones
- 115 PS Duratec 1.6-litre Ti-VCT petrol engine joins Fiesta range; one of five fuel efficient and clean engines
- Fiesta will expand Ford ECOnetic ultra-low CO2 range, delivering less than 100g/km emissions
- New Fiesta is the first product of Ford’s new global product development process, with versions due for launch also in Asia and the Americas between 2008 and 2010
- European production of new Fiesta begins in autumn 2008
COLOGNE, 14 February, 2008 - Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. First Details of the three-door model are released today, and the car will make its global debut at the Geneva Motor Show next month.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.
The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta’s traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.
New Fiesta clearly embodies the hallmarks of ‘kinetic design’, which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality.
It also ends speculation surrounding the name of Ford’s new-generation small car for global markets.
“This new car embodies the very essence of Fiesta - fun, vitality and emotion,” said John Fleming, President and CEO, Ford of Europe. “We know there isn’t a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.
“We’re confident that the combination of dynamic new ‘kinetic design’ exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel,” Fleming added.
Small Car with Global Plans
The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company’s new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise.
Ford designers and product development engineers in Europe have led the vehicle’s global development process.
“For Ford, this is truly a world premiere,” said Joe Bakaj, Vice President of Product Development, Ford of Europe. “The new Fiesta is the first car born from our new global product development process. More than ever, we’re leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline.”
European production of the new Fiesta commences in the autumn of 2008 at the company’s Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.
“Fiesta has its heart in Europe but its eyes on the world,” said Marin Burela, Ford’s Global Executive Director for small-car development. “We’re building on Ford’s hertitage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and North America and be marketed as Fiesta in all of the world’s key automotive markets.”
The new vehicle range will introduce several Ford firsts for a small car, including - from later in 2008 - another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.
Fit and Trim
- New model retains predecessor’s compact size, but is lighter and stronger
- Intelligent Protection System includes new driver’s knee airbag
- Detailed enhancements to acclaimed driving character include Electric
Power Assisted Steering (E-PAS) and reduced road, wind and powertrain noise
Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is actually lighter than its predecessor.
“Staying small and resisting weight gains were key objectives of the new Fiesta development process,” said Joerg Beyer, Fiesta Chief Carline Engineer. “We’ve been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions.”
Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver’s knee airbag to Fiesta for the first time.
The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta’s quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid ‘door ring’ structure of the Fiesta bodyside.
Extending Fiesta’s traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, ‘kinetic design’ style hinting at energy in motion. Ford’s acclaimed dynamics engineers also worked hard to enhance Fiesta’s ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.
New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements.
Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness.
E-PAS has another key benefit. It is another key facet of new Fiesta’s initiatives to reduce fuel consumption.
The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.
Efficient Powertrain Choices
- Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS
- Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions
With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.
New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.
The Fiesta range also retains:
- 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines
- Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS - available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.
Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).
Concept becomes Reality
- Production Fiesta is clearly related to Verve Concept
- Futuristic interior from Concept makes production with integrated HMI centre stack
- New technology highlights include keyless vehicle technology, ‘Ford Power’ engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting
The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring.
The highlight of the Verve Concept interior - the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack - will be a core feature of the new Ford Fiesta when it hits the road.
Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system - the control buttons, display and underlying electronics - in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.
Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car’s Ford Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.
Convenient toggle switches incorporated into the steering wheel allow the driver to control the system’s key functions easily and intuitively.
The Ford Convers+ feature - already available on the Ford Mondeo, S-MAX and Galaxy models - represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive ‘Ford Power’ button on the instrument panel.
The advanced technology of Convers+ will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.
Another Verve Concept feature - the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack - is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.
Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car’s audio system to control and charge the MP3 player.
Bluetooth(r) connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including:
- Ford Easyfuel, the convenient capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling
- Reach and rake steering wheel adjustment
- New ambient lighting features that provide a softly elegant red glow to discreetly highlight the interior of the vehicle
- ‘One shot’ up and down driver window with anti-trap technology
- Bold, Dynamic, Sculpted
The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford’s ‘kinetic design’ family.
Exciting and vibrant new production colours include ‘Squeeze’ and ‘Hot Magenta’, which is a production version of the unique colour developed for the three-door Verve Concept car.
“We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch,” said Burela.
The dynamic, coupe-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost.
“All the vital elements of ‘kinetic design’ combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car,” said Martin Smith, Ford of Europe’s Executive Director for Design. “Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion.”
With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.
Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.
Large and full of character directly from the Verve concepts, Fiesta’s bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, chrome-ringed fog lamps.
New Fiesta’s profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupŽ for both three-door and yet-to-be-revealed five-door bodystyles.
“The Design team put as much importance on the shape of the five-door as the three-door,” said Stefan Lamm, Chief Designer Exterior, Ford of Europe. “Both cars are based on the same body, which makes them sporty and dynamic, almost coupe-like.”
The Fiesta side windows combine to create a unified profile window graphic - a key ‘kinetic design’ element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford “kick-up” at its rear.
The new Fiesta also features the signature bold wheel arches that communicate the vehicle’s stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.
Dynamic, ‘kinetic design’ lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate’s chamfered rear glass.
“I’ve been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car,” said Martin Smith, Executive Director of Design for Ford of Europe. “But now the wait is over. New Fiesta evokes an instant emotional response that says ‘I want one’ which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers.”
Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008.
- Next generation, all-new global small car signals fresh chapter in Ford Fiesta success story
- The worldwide name is confirmed - Ford Fiesta
- Stylish ‘kinetic design’ and dynamic flair combines with traditional Ford strengths to deliver confident, contemporary, fun-to-drive package
- Fiesta brings a host of big-car features to the small car segment for the first time
- Fiesta stays compact but is lighter and stronger. Ultra high-strength steels and a comprehensive safety package that includes a driver’s knee airbag
- Exciting three-door body remains true to Verve Concept
- Futuristic interior from Verve Concept becomes production reality, including integrated HMI centre stack inspired by mobile phones
- 115 PS Duratec 1.6-litre Ti-VCT petrol engine joins Fiesta range; one of five fuel efficient and clean engines
- Fiesta will expand Ford ECOnetic ultra-low CO2 range, delivering less than 100g/km emissions
- New Fiesta is the first product of Ford’s new global product development process, with versions due for launch also in Asia and the Americas between 2008 and 2010
- European production of new Fiesta begins in autumn 2008
COLOGNE, 14 February, 2008 - Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. First Details of the three-door model are released today, and the car will make its global debut at the Geneva Motor Show next month.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.
The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta’s traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.
New Fiesta clearly embodies the hallmarks of ‘kinetic design’, which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality.
It also ends speculation surrounding the name of Ford’s new-generation small car for global markets.
“This new car embodies the very essence of Fiesta - fun, vitality and emotion,” said John Fleming, President and CEO, Ford of Europe. “We know there isn’t a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.
“We’re confident that the combination of dynamic new ‘kinetic design’ exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel,” Fleming added.
Small Car with Global Plans
The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company’s new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise.
Ford designers and product development engineers in Europe have led the vehicle’s global development process.
“For Ford, this is truly a world premiere,” said Joe Bakaj, Vice President of Product Development, Ford of Europe. “The new Fiesta is the first car born from our new global product development process. More than ever, we’re leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline.”
European production of the new Fiesta commences in the autumn of 2008 at the company’s Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.
“Fiesta has its heart in Europe but its eyes on the world,” said Marin Burela, Ford’s Global Executive Director for small-car development. “We’re building on Ford’s hertitage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and North America and be marketed as Fiesta in all of the world’s key automotive markets.”
The new vehicle range will introduce several Ford firsts for a small car, including - from later in 2008 - another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.
Fit and Trim
- New model retains predecessor’s compact size, but is lighter and stronger
- Intelligent Protection System includes new driver’s knee airbag
- Detailed enhancements to acclaimed driving character include Electric
Power Assisted Steering (E-PAS) and reduced road, wind and powertrain noise
Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is actually lighter than its predecessor.
“Staying small and resisting weight gains were key objectives of the new Fiesta development process,” said Joerg Beyer, Fiesta Chief Carline Engineer. “We’ve been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions.”
Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver’s knee airbag to Fiesta for the first time.
The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta’s quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid ‘door ring’ structure of the Fiesta bodyside.
Extending Fiesta’s traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, ‘kinetic design’ style hinting at energy in motion. Ford’s acclaimed dynamics engineers also worked hard to enhance Fiesta’s ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.
New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements.
Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness.
E-PAS has another key benefit. It is another key facet of new Fiesta’s initiatives to reduce fuel consumption.
The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.
Efficient Powertrain Choices
- Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS
- Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions
With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.
New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.
The Fiesta range also retains:
- 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines
- Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS - available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.
Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).
Concept becomes Reality
- Production Fiesta is clearly related to Verve Concept
- Futuristic interior from Concept makes production with integrated HMI centre stack
- New technology highlights include keyless vehicle technology, ‘Ford Power’ engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting
The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring.
The highlight of the Verve Concept interior - the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack - will be a core feature of the new Ford Fiesta when it hits the road.
Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system - the control buttons, display and underlying electronics - in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.
Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car’s Ford Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.
Convenient toggle switches incorporated into the steering wheel allow the driver to control the system’s key functions easily and intuitively.
The Ford Convers+ feature - already available on the Ford Mondeo, S-MAX and Galaxy models - represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive ‘Ford Power’ button on the instrument panel.
The advanced technology of Convers+ will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.
Another Verve Concept feature - the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack - is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.
Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car’s audio system to control and charge the MP3 player.
Bluetooth(r) connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including:
- Ford Easyfuel, the convenient capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling
- Reach and rake steering wheel adjustment
- New ambient lighting features that provide a softly elegant red glow to discreetly highlight the interior of the vehicle
- ‘One shot’ up and down driver window with anti-trap technology
- Bold, Dynamic, Sculpted
The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford’s ‘kinetic design’ family.
Exciting and vibrant new production colours include ‘Squeeze’ and ‘Hot Magenta’, which is a production version of the unique colour developed for the three-door Verve Concept car.
“We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch,” said Burela.
The dynamic, coupe-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost.
“All the vital elements of ‘kinetic design’ combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car,” said Martin Smith, Ford of Europe’s Executive Director for Design. “Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion.”
With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.
Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.
Large and full of character directly from the Verve concepts, Fiesta’s bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, chrome-ringed fog lamps.
New Fiesta’s profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupŽ for both three-door and yet-to-be-revealed five-door bodystyles.
“The Design team put as much importance on the shape of the five-door as the three-door,” said Stefan Lamm, Chief Designer Exterior, Ford of Europe. “Both cars are based on the same body, which makes them sporty and dynamic, almost coupe-like.”
The Fiesta side windows combine to create a unified profile window graphic - a key ‘kinetic design’ element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford “kick-up” at its rear.
The new Fiesta also features the signature bold wheel arches that communicate the vehicle’s stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.
Dynamic, ‘kinetic design’ lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate’s chamfered rear glass.
“I’ve been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car,” said Martin Smith, Executive Director of Design for Ford of Europe. “But now the wait is over. New Fiesta evokes an instant emotional response that says ‘I want one’ which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers.”
Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008.
02-14-2008, 08:46 PM
#4
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Originally Posted by charliemike
where the hell are the pics!
I'll believe this car comes to America when I see temp tags on one.
I'll believe this car comes to America when I see temp tags on one.
02-14-2008, 08:46 PM
#5
Fahrvergnügen'd
Maybe it's that color. I dunno. It's funky and I'm not sure I like it.
*edit*
I take that back. It looks a hell of a lot better than anything they have hear. It looks like it's better made, with more quality materials. I hope it does well.
*edit*
I take that back. It looks a hell of a lot better than anything they have hear. It looks like it's better made, with more quality materials. I hope it does well.
02-14-2008, 08:48 PM
#6
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I love the exterior, but the interior is where this car is shining. Everything about that car screams quality. Great materials, fit and finish, and color choices.
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02-14-2008, 09:59 PM
#8
Originally Posted by charliemike
where the hell are the pics!
I'll believe this car comes to America when I see temp tags on one.
I'll believe this car comes to America when I see temp tags on one.
Ford NA will eff this up!!
02-15-2008, 08:35 AM
#9
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Originally Posted by jupitersolo
Ford NA will eff this up!!
we get all the watered down shit here in the Home of Ford which is bullshit. Detriot and U.S.A. the home of Ford and we get the shittiest Ford. WTF.
02-15-2008, 09:41 AM
#10
What Would Don Draper Do?
Originally Posted by titan
I love the exterior, but the interior is where this car is shining. Everything about that car screams quality. Great materials, fit and finish, and color choices.
100%.
02-18-2008, 03:19 PM
#11
The sizzle in the Steak
Bring it to NA w/ ZERO changes....and Ford will have a huge winner!
Riiiiiiiiiiiight....[COLOR=Red]
02-18-2008, 05:35 PM
#15
The sizzle in the Steak
Originally Posted by Fibonacci
Let's see if it really comes though as is, or if they neuter it and offer up a blanded down donkey version for Los Americanos.
I thought that wasn't going to happen until 2050.
02-18-2008, 05:38 PM
#16
I feel the need...
Originally Posted by Moog-Type-S
Well we all know were in the middle of an illegal alien invasion...but is it official now that we have been overrun and now we are part of Mexico?
02-18-2008, 06:19 PM
#18
how handsome I am
Holy fuck. That car looks smoking hot for its segment. Start from this small sub-compact, and move up in the line (fusion, 500/taurus, etc.) Just replace with euro/world cars.
02-18-2008, 06:21 PM
#19
Suzuka Master
Looks very good. But I'll never forgive Ford for not bringing the Mondeo in NA.
02-18-2008, 09:58 PM
#21
Fahrvergnügen'd
Originally Posted by tsxgoogs
My friend in italy has an older gen one its not that By our and US standards its a pretty bad car haha
02-18-2008, 10:19 PM
#22
_____ like a rabbit
Originally Posted by charliemike
I can't understand if that's once sentence or two and you just hate English.
02-18-2008, 10:35 PM
#24
Fahrvergnügen'd
Originally Posted by stangg172004
www.engrish.com :tongue :
I make so many mistakes these days because all day long I read posts from people that just simply do not understand English despite it being their first language.
02-19-2008, 12:51 AM
#26
Some dude
"New Fiesta clearly embodies the hallmarks of ‘kinetic design’, which has so convincingly infused emotion into the core of the Ford range in Europe."
And we get big, bland, and boring here in the states.
And we get big, bland, and boring here in the states.
02-19-2008, 05:23 AM
#27
Burning Brakes
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I think it was a bad idea for ford to create this car..... almost poiintless if u ask me.
These cars are going to be sitting at the lots selling at a very slow rate and will be d/c'ed within a few years.
The market for this econo-car has been well established by toyota and honda which will not put much of an impact of the sales of their opposition.
Although i do have to agree that the car isn't to shabby. Their are way better cars in its group that will certainly outsell this companies crap.
These cars are going to be sitting at the lots selling at a very slow rate and will be d/c'ed within a few years.
The market for this econo-car has been well established by toyota and honda which will not put much of an impact of the sales of their opposition.
Although i do have to agree that the car isn't to shabby. Their are way better cars in its group that will certainly outsell this companies crap.
02-19-2008, 09:26 AM
#28
What Would Don Draper Do?
Originally Posted by Soccer_playa1579
I think it was a bad idea for ford to create this car..... almost poiintless if u ask me.
These cars are going to be sitting at the lots selling at a very slow rate and will be d/c'ed within a few years.
The market for this econo-car has been well established by toyota and honda which will not put much of an impact of the sales of their opposition.
Although i do have to agree that the car isn't to shabby. Their are way better cars in its group that will certainly outsell this companies crap.
These cars are going to be sitting at the lots selling at a very slow rate and will be d/c'ed within a few years.
The market for this econo-car has been well established by toyota and honda which will not put much of an impact of the sales of their opposition.
Although i do have to agree that the car isn't to shabby. Their are way better cars in its group that will certainly outsell this companies crap.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.
and i think this car would sell well even in a toyota/honda dominated-US market.
and i don't think this is crap.
02-19-2008, 09:36 AM
#29
Though you have some points, this car stands on it's own in Europe and SA and has for 30 years. It sold well when it was here in the 80's, many years before you were born. But once again and as always Ford NA wanted their own cars here.
02-19-2008, 09:43 AM
#30
Safety Car
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Originally Posted by JediMindTricks
the car's going to be sold throughout the world. and if i'm not mistaken, the focus is a very popular model in europe.
and i think this car would sell well even in a toyota/honda dominated-US market.
and i don't think this is crap.
and i think this car would sell well even in a toyota/honda dominated-US market.
and i don't think this is crap.
03-31-2008, 11:43 PM
#31
Senior Moderator
Ford Fiesta RS with 200 bhp
From Autoexpress...
With the new arrival of Ford’s baby Fiesta comes the promise of more sporty variants. Recently in Europe, Ford has labelled its “warm” vehicles as ST’s and its “hot” vehicles as RS’s. The fact is Ford has only had one RS variant in the last few years and that was based on the previous C170 Focus.
The RS will be essentially an intense version of the new ST Fiesta. The current ST Fiesta is powered by a naturally aspirated 2.0L 4 cylinder engine producing 150ps, there was never an RS version of the current Fiesta but that is set to change. According to AutoExpress.co.uk the new Fiesta ST will probably be powered by a new direct injection 1.6L turbocharged engine. Turbocharged engines are relatively easy to tune for greater power and torque outputs and it is this upgraded ST engine which will power the Fiesta RS.
To compete with the current crop of hot hatches such as the Honda Civic Type-R and the Renault Clio 197, the Fiesta RS will have to deliver somewhere in the region of 200hp. There was a time when 200hp would overwhelm the average front wheel drive (FWD) chassis but advances in vehicle dynamics has made 200hp and FWD the norm, so don’t expect a four wheel drive drivetrain in the new RS. Rumour has that even the upcoming 280ps plus Focus RS will stick with front wheel drive such is the confidence of Ford’s chassis guru’s.
Expect a wider track, stiffer springs and even the possibility of Ford’s twin clutch paddle shifter semi auto gearbox for that authentic rally experience.
The RS will be essentially an intense version of the new ST Fiesta. The current ST Fiesta is powered by a naturally aspirated 2.0L 4 cylinder engine producing 150ps, there was never an RS version of the current Fiesta but that is set to change. According to AutoExpress.co.uk the new Fiesta ST will probably be powered by a new direct injection 1.6L turbocharged engine. Turbocharged engines are relatively easy to tune for greater power and torque outputs and it is this upgraded ST engine which will power the Fiesta RS.
To compete with the current crop of hot hatches such as the Honda Civic Type-R and the Renault Clio 197, the Fiesta RS will have to deliver somewhere in the region of 200hp. There was a time when 200hp would overwhelm the average front wheel drive (FWD) chassis but advances in vehicle dynamics has made 200hp and FWD the norm, so don’t expect a four wheel drive drivetrain in the new RS. Rumour has that even the upcoming 280ps plus Focus RS will stick with front wheel drive such is the confidence of Ford’s chassis guru’s.
Expect a wider track, stiffer springs and even the possibility of Ford’s twin clutch paddle shifter semi auto gearbox for that authentic rally experience.
04-01-2008, 12:21 AM
#32
Suzuka Master
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I wouldn't doubt that Ford puts the new 4 cylinder "Ecoboost" engine in the Fiesta for N/A. That would make a good SRT4, SI, Cobalt, etc. competitor.
05-29-2008, 10:09 PM
#33
Fahrvergnügen'd
CNN.com: Sources confirm USDM Ford Fiesta to be built in Mexico
We've been saying this for how long? Two or three years? How about the Focus next?
DETROIT (AP) -- Ford Motor Co. plans to build its new subcompact Fiesta in Mexico for sale in the U.S., a person familiar with Ford's production plans said Thursday.
08-26-2008, 04:30 PM
#34
The sizzle in the Steak
Ford: Fiesta news
The all-new Ford Fiesta has officially begun production in Europe, with North American production slated to begin in a few months. Although we’ll have to wait until early 2010 until the Fiesta hits our roads, our spy photographers managed to get up close and personal with a U.S.-spec five-door Fiesta.
The Fiesta will be built at Ford’s Cuautitlan, Mexico plant, which currently produces the F-150 for the Mexican market. When the Fiesta begins production in early 2010, Ford will begin importing trucks to the Mexican market from the U.S.
Ford will market a hatchback version of the Fiesta alongside the sedan in the U.S. The Dearborn-based automaker originally planned to sell only the sedan version, but changed its mind in the face of rapid consumer shifts from trucks and SUVs to more economical vehicles.
Ford did not officially announce which hatchback the U.S. would see — the Fiesta is produced as both a three-door and five-door hatchback in other world markets — but a source at Ford’s Mexican plant indicated that both versions would be available in the U.S. At the very least, the U.S. will see the five-door version, as evidenced by the latest spy shots.
Ford will invest another $3 billion in its Cuautitlan facility, which will raise capacity to 500,000 units annually and create another 4,500 jobs.
With the camouflage off, we can now see\ just how closely the production car matches up to the Verve concept on which it is based. It appears that the concept’s back might be a bit more raked than the production model, and the rear overhang may be a bit longer, but those impressions may be from a slight change of angle.
The interior of the Fiesta looks virtually identical to the one found in the Verve concept, showing that an economy car doesn’t have to be bare bones
Look for the Fiesta to start production in the early part of 2010 with an on sale date later that year.
The Fiesta will be built at Ford’s Cuautitlan, Mexico plant, which currently produces the F-150 for the Mexican market. When the Fiesta begins production in early 2010, Ford will begin importing trucks to the Mexican market from the U.S.
Ford will market a hatchback version of the Fiesta alongside the sedan in the U.S. The Dearborn-based automaker originally planned to sell only the sedan version, but changed its mind in the face of rapid consumer shifts from trucks and SUVs to more economical vehicles.
Ford did not officially announce which hatchback the U.S. would see — the Fiesta is produced as both a three-door and five-door hatchback in other world markets — but a source at Ford’s Mexican plant indicated that both versions would be available in the U.S. At the very least, the U.S. will see the five-door version, as evidenced by the latest spy shots.
Ford will invest another $3 billion in its Cuautitlan facility, which will raise capacity to 500,000 units annually and create another 4,500 jobs.
With the camouflage off, we can now see\ just how closely the production car matches up to the Verve concept on which it is based. It appears that the concept’s back might be a bit more raked than the production model, and the rear overhang may be a bit longer, but those impressions may be from a slight change of angle.
The interior of the Fiesta looks virtually identical to the one found in the Verve concept, showing that an economy car doesn’t have to be bare bones
Look for the Fiesta to start production in the early part of 2010 with an on sale date later that year.
Nicely done, Ford
:toocool :
08-26-2008, 04:32 PM
#36
The sizzle in the Steak
...and if there is already a Fiesta thread.....merge this......because the AZ search is 
tastic
tastic
08-26-2008, 06:13 PM
#38
Go Giants
Better then the current death traps....
